With the web already flooded with websites and new ones coming every day it's becoming increasingly difficult to stand out in the crowd. Providing rich, original content builds credibility quickly and effectively. Subsequently, SEO copy, or developing great content, has had to evolve to stay current with the many changes in social media in the past few years.
Your readers' experience is affected more by the words you write than anything else you publish. Flash animation, groovy pics and cool fonts don't hold a candle to the content. Unlike the mantra in other marketing mediums, focus on the steak, not the sizzle.
Achieving credibility in your field is paramount to success. More content = more credibility = more traffic and greater conversion rates if that is your end goal and your content is written to that end.
Writing sales copy? Know your readers hot buttons. Keep your ear to the groud and write to your readers wants and needs, not your own PR.
Write for your readers first and the robots second. Both are necessary, but the humans come first. No use writing perfect SEO copy if no one can stay awake long enough to read it.
A word about the spiders... keep each page on a single topic containing the main keywords. These are words or phrases that your ideal customer would be typing into to a search box to find you.
- The content should be written as an inverse pyramid, with an introduction that provides the summary of the page.
- Use objective language, it increases credibility.
- Provide secondary and background information on separate pages which are accessible from an internal link.
Building credibility in a sometimes cynical world can be tough. Readers want facts and solid reasons to buy what you're selling, even if all you're selling is a product review or a convincing argument. However, people in general tend to believe what they read, which is a plus, and even more of a reason to be credible, original and unique.